I’m Maya, a Brooklyn-based product designer at the intersection of design and strategy.
Experienced building 0 -> 1, working with complexity, and designing (actually useful) AI workflows.
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Case Study 01 Carry
Financial accounts and investing platform designed to democratize tax-saving strategies traditionally reserved for the 1%.
Owned the design of Strategy AI, directly addressing the friction users faced after onboarding to the platform, and making our product offerings more widely accessible.
Delivering personalized financial insights bundled with actionable recommendations that help users understand their financial situation.
I designed a feature that turns complex, disjointed recommendations into clear, goal-oriented guidance, empowering users to take steps that improve their overall financial health.
Case Study 03EY.AI Finance
An all-in-one financial dashboard designed for finance professionals at every level, from Analysts to the CFO.
Created a robust AI chat-based workflow and proof of concept to generate $1 million+ in sales and partned with clients to adapt our product to their unique needs.
A vision, story, and concept for the future of commerce: personalized, social shopping. The concept design included a compelling brand and fleshed out vision to captivate both users and investors.
Our interactive pitch materials—featuring a dynamic presentation and journey map—became the gold standard for future venture pitches, driving engagement and investment opportunities.
MENA’s first wealth-tech platform, backed by BNY and Lunate. This financial advisory suite of products was the first of its kind to launch in the region.
As a member of the core product team, I led the end-to-end design of key workflows, including financial planning and risk management, and order execution. 0
A website redesign to address unclear corporate messaging and an outdated user experience, leading to user confusion, low engagement, and high bounce rates.
We redesigned their digital presence to better reflect their innovative brand, resulting in higher satisfaction and increased conversion rates. The design was recognized as a Webby Award Honoree for its impact.